The Second generation of his family to work in the trade, he learned tailoring at his Father’s knee and was cutting his own clothes before he left school. Fascinated by men’s clothing, he then trained at the Royal College of Art, before going into business on his own at 23. Filled with vision and an expert in production procedures, he began to modernize style. The sense of design and the search for increasingly sophisticated fabrics contribute to the natural elegance of the label.
Since branching out on his own in 1992 in Vienna, Sunny has managed to achieve recognition from many of Europe’s A-list Corporate House, House of Lords, etc. Concurrently with building his custom-made orders, Sunny has built a successful high-end executive line currently selling in the some of the most prestigious boutiques in Europe and around the globe.
The 1990s were a golden age for Sunny. Its clothing had graced the shoulders of several head of states and officials, and the momentum continued in the next decade. Whilst the company eschewed publicity, its well-known network of customers from the theatre, Hollywood, society and politics made it an influential force in the world of men’s style.
In April 2016, Sunny opened its first boutique in Brussels. This was a vital step in its foreign expansion project as it promises to be a springboard for commercial development in Europe.
Guided by the principle he refers to as “The Democratization of Luxury”, Sunny is known to creates clothes that are very much inspired by the modern luxury tradition, with an infusion of romance and aimed at the new, international and democratically-minded consumer.